Tips for Adword Probe Campaigns

If you've ready my Guide to Natural Online Marketing you know I'm not a huge fan of Adword campaigns and search engine results as the PRIMARY way to bring potential customers to your store. After all, search results -- paid or organic -- list your web site with all of your competitor's sites, and it's hard to stand out in a page of links.

However, here's a quick tip if you decide to use Adword campaigns from Google or Overture (now Yahoo Marketing). The days of using dozens or even hundreds of keywords to go to a single or just a few landing page are over. It used to be you could use Googles analytic tools to help determine the effectiveness of your keywords. Not anymore, unless you want to spend big dollars per click.

Now Google bases the cost-per-click (CPC) not only on the bid amount, but also the relevance (quality) of the ad, the keyword and landing page as a package. That means to really be effective with your probe campaign you need to create an individual ad, keyword and landing page for each keyword you want to test, or be prepared to spend big dollars.

If this sounds like a lot of work, you're right. And your ad STILL shows up with your potential competition. Me, I'd rather use natural marketing methods that work -- investing all that time (or significantly less) to get in front of my ideal target customer, not just a random web searcher. Interested in learning more? Visit: http://www.onlinestoreresults.com/index_welcome.htm for more details. or sign up to receive regular updates:

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